MERIEM NOUR
“I create clothes that move with a woman’s life — structured, poetic, and unmistakably contemporary.
Born in Marrakech, shaped by intention, made to endure.”
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I grew up between books, fabrics, and the quiet certainty that beauty matters most when it’s lived, not displayed. For me, clothing was never decoration — it was language. A way to hold ourselves together, to move through the world with intention, to feel both grounded and free.
Hanout was born in Marrakech, a city where light draws its own architecture and where craft is still a conversation between hands and time.
I learned early to respect the pace of making: the silence before a cut, the discipline of structure, the poetry that emerges when a garment finally finds its balance.I don’t design for moments; I design for lives. For women who think, work, travel, love, begin again. Women who carry strength quietly. Every piece is built around this idea — structure as protection, movement as freedom, fabric as memory. I believe in clothes that endure.
Clothes that don’t shout, but stay.
Clothes that feel as familiar as your own breath.
Hanout remains a small, intentional house. Our atelier is a modern riad in the heart of the Medina, where every pattern is refined slowly, every silhouette tested on real bodies, and every decision is guided by honesty, not trends. We work with the same artisans, the same printers, the same cutters — a community built on trust and craft.
My work is to create a wardrobe that supports women the way Marrakech supports me: with strength, poetry, and a sense of place. A wardrobe that moves with you, grows with you, and becomes part of your own story.
Hanout is not about perfection.
It is about presence.
About dignity in simplicity.
About the quiet power of a woman who knows who she is.
This is the heart of everything I create.
Photo Credit: Delphine Warin