L'ATELIER

Hanout Boutique Workshop – In the Heart of Marrakech’s Medina

In the heart of Marrakech’s medina, the Hanout Boutique workshop is where tradition meets creativity. Each garment comes to life through the unique expertise of a dedicated team of Moroccan artisans, whose complementary talents transform every idea into exclusive, feminine, and bold pieces.

Rare fabrics, carefully selected, lie at the core of the creative process: exceptional cottons, precious silks, and exclusive prints designed by Meriem Nour, blending Moroccan inspirations, kilim patterns, sfifa, and contemporary influences. Each design is conceived as a textile artwork, giving every creation unmatched authenticity and singularity. From fabric cutting to prototypes, from assembly to sewing and finishing, every step is carried out with passion and precision.

The workshop embodies Hanout Boutique’s commitment to ethics, sustainability, and social responsibility. The team works in a caring and respectful environment, where every talent is valued and where innovation goes hand in hand with responsible production.

From exceptional dresses to unique trousers, including jeans and printed fabrics, each piece integrates handmade pleats, rare silks, and exclusive prints, creating an authentic, contemporary, and high-end style.

More than just a production space, the workshop is a place where creativity, tradition, rare fabrics, the complementarity of talents, and ethics converge to bring Moroccan contemporary fashion to life—admired by an international clientele and praised by the press.