A Marrakech House Built on Craft, Clarity, and Quiet Strength
Hanout is a contemporary Moroccan fashion house founded in Marrakech by designer Meriem Nour.
Born from the rhythm of the Medina and shaped inside a modern riad atelier, Hanout creates sculptural womenswear rooted in intention, movement, and a deep respect for craft.
At its heart, Hanout is a dialogue between Moroccan artisanship and contemporary design—where traditional techniques become modern forms, and clothing feels both grounded and quietly transformative.
A Design Language of Structure and Tenderness
Every Hanout piece begins with a simple question:
How does a garment support a woman’s life?
Silhouettes are clean, architectural, and fluid—designed to move with the body rather than impose upon it.
There is softness in the cuts, precision in the lines, and a quiet tenderness in the way each piece holds intention.
The aesthetic is unmistakably Hanout:
refined, poetic, modern, and serene.
Influence is drawn from Marrakech light, 70s ease, minimalism, handcraft, and the subtle geometry of Moroccan architecture.
The result is a wardrobe that feels lived-in, intelligent, and emotionally grounded.
Our Signature Pieces
Over time, certain silhouettes have become symbols of the house:
• The Alexia Dress — long, fluid, sculptural. A study in movement and presence.
• The Karima Shirt — crisp, modern, quietly powerful.
• The Dina Trousers — structured yet effortless, made for real lives and real movement.
These forms evolve season after season, carrying the DNA of Hanout forward with clarity and intention.
Craft at the Center
Hanout’s atelier is located in the heart of the Marrakech Medina.
Here, every pattern is refined slowly. Every piece is cut, sewn, and finished by artisans who have worked with the house for years.
We work with the same cutters, the same pleaters, the same printers—craftspeople who understand the rhythm of the brand and the tenderness of handmade clothing.
Techniques such as:
• hand-pleating
• meticulous finishing
• fabric shaping
• small-batch production that give each garment a sense of humanity and permanence.
This is Moroccan craftsmanship in its most contemporary expression—faithful to tradition, yet shaped by modern design.
A Contemporary Moroccan Identity
Hanout reimagines Moroccan fashion through:
• structure
• subtle color
• intentional printing
• long, fluid lines
• silhouettes that quietly empower
There is no nostalgia in the work—only evolution.
A way of honoring the past while creating a modern Moroccan voice that resonates internationally.
The brand’s world is defined by Marrakech’s light, clarity, and poetry:
a sense of place that infuses every collection.
For Women Who Live Fully
Hanout designs for women who think, travel, work, and begin again.
Women who carry their strength quietly.
Women who feel most themselves in clothes that support them rather than speak for them.
The wardrobe is meant to grow with you, to become familiar, to feel like a second skin.
Clothes that don’t shout.
Clothes that stay.
A Small House with a Global Spirit
From Marrakech to Paris, London, New York, and beyond, Hanout has grown through the women who wear it—artists, thinkers, travelers, and women who simply choose clothing that feels honest.
The brand’s international clientele values:
• contemporary Moroccan design
• limited-edition craftsmanship
• thoughtful silhouettes
• slow, intentional making
• pieces built to endure
Hanout remains small by choice.
The scale allows the work to stay intimate, human, and guided by integrity rather than trends.
What Hanout Believes
Clothes should feel like protection, not performance.
Beauty lives in simplicity.
Craft is a form of tenderness.
Presence matters more than perfection.
Hanout is built on these principles—
a house where Moroccan craft meets contemporary design,
and where every piece is made with intention,
and made to endure.
