THE BRAND

🌿 Hanout Boutique – Brand Values and DNA

1. Reinvented Moroccan Authenticity
   Hanout Boutique, a women’s fashion brand born in Marrakech, draws inspiration from Moroccan traditions and transforms them into modern creations. Artisan details such as sfifa, kilim, or embroidery inspire exceptional dresses, unique jackets, and pants, where every cut embodies elegance and authenticity.

2. Modernity and Bold Creativity
   The brand offers a wardrobe that is both feminine and daring, where international influences meet Moroccan heritage. Its silhouettes combine rare silks, exclusive prints, refined transparencies, and modern volumes, reflecting a colorful and confident brand DNA.

3. An International Fashion Identity
   Feminine, chic and  bold graphic silhouettes that are sought after internationally, while carrying a subtle Marrakchi imprint. Hanout’s colorful DNA empowers the high-end women’s ready-to-wear through exquisite dresses, unique pants, hand-pleated pieces, rare silks and exclusive prints creating a timeless and a diverse yet distinctive wardrobe.

4. Varied and Exclusive Collections
   Hanout Boutique offers two major annual collections enriched with original capsules: reimagined chic denim collections, flowing dresses, capes, and hand-pleated pieces, crafted in semi-bespoke fashion to meet the demands of discerning clients. Each garment is designed as an exclusive piece, created to enhance personality.

5. Embraced Femininity
   Hanout creations reveal a contemporary, elegant, and free femininity. From sensual dresses to structured pants, each model conveys a confident style that is both timeless and modern.

6. Moroccan Craftsmanship and Exceptional Expertise
   All pieces are made in Marrakech workshops by skilled and loyal artisans. Hanout promotes local craftsmanship, meticulous finishing, careful material handling, and the transmission of Moroccan know-how in service of sustainable fashion.

7. International Reach
   From Marrakech to Paris and New York, Hanout Boutique asserts its global ambition. The brand participates in prestigious fashion fairs and attracts an international clientele seeking exclusive pieces, rare silks, and unique feminine creations.

8. A Unique Aesthetic Universe
   Hanout boutiques in Marrakech and across Morocco reflect a refined atmosphere: traditional architecture, modern scenography, and collections highlighted by a vibrant palette. The brand’s colorful DNA is expressed through exclusive prints and bold cuts, making each garment a work of art.

 

🌟 Global Recognition for Hanout Boutique

International press unanimously praises Meriem Nour’s creative universe and her brand Hanout Boutique, highlighting the perfect blend of Moroccan artisanal tradition and cosmopolitan modernity. Prestigious publications such as Vogue, Condé Nast Traveler, and Fashion Network have showcased the originality and elegance of the brand’s collections. For instance, Vogue described the boutique as “the epitome of old meets new,” emphasizing the integration of ancient Moroccan techniques into contemporary pieces. Likewise, Condé Nast Traveler praised the fusion of traditional Marrakech craftsmanship with modern design, positioning Hanout Boutique among the city’s must-see designers.

🌍 A Loyal International Clientele

Meriem Nour’s creations have won over a discerning international clientele composed of refined and bold women seeking unique pieces. The brand attracts fashion enthusiasts from the United States, France, the United Kingdom, and the United Arab Emirates. This cosmopolitan clientele particularly appreciates exclusive prints, hand-pleating, rare silks, and artisanal details that characterize each piece.

🏆 Awards and Participation in International Events

Hanout Boutique has been honored with several prestigious awards and invitations. In 2022, the brand won the Grand Prix Audace at the Audace Initiative event in Rabat, highlighting innovation and Moroccan design creativity. In 2024, Meriem Nour was invited by the Three Cultures Foundation to showcase at Seville Fashion Week as part of the SIMA’41 fair, emphasizing the brand’s commitment to internationalization and craftsmanship. In 2025, Hanout Boutique exhibited its collections at the Who’s Next Paris trade fair, a European platform for direct sales between brands and independent retailers.